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P1Driven
For executives, families, and private aviation

The next standard in executive transportation

Executive transportation delivered by security-trained drivers in certified luxury SUVs, with live tracking and a 24/7 operations center supporting every trip.

Private aviation
Pickups timed to the actual arrival
Wheels down · Driver at the stairs · Principal onboard
P1

Security professionals behind the wheel

Conventional car services recruit and train chauffeurs, whose role is hospitality and punctuality. Every P1 driver is a security professional, typically with a background in law enforcement, the military, or executive protection, and is trained in protective driving, route planning, situational awareness, and emergency medical response. Our drivers work comfortably alongside an existing security detail, and when there is no detail, they provide a trained protective presence of their own.

  • Advance Movement Brief
  • Real-time tracking for your team
  • Flight-linked pickups
  • Secure Wi-Fi in every vehicle
  • AED and trauma kit on board
  • Principal Kit
  • Verified protective drivers
  • Vehicles checked before every trip
  • Discreet business attire
  • 24/7 operations center
  • One standard in every market
Where P1 fits

Protective capability for routine executive travel

Most executive trips do not require a full protection detail, but they deserve more than a chauffeur. P1 sits between the two: the planning, training, and oversight of a security operation, delivered with the comfort and simplicity of a car service.

Hospitality focus

Executive car service

Professional drivers and well-kept vehicles, with service built around comfort and punctuality.

Drivers are selected and trained as chauffeurs, so protective skills are not part of the service.

Protective ground transportation

P1

Security-trained drivers in certified luxury SUVs, with medical equipment, secure Wi-Fi, live tracking, and a 24/7 operations center behind every trip.

Protective capability for everyday executive travel, to one standard in every market.

Specialized protection

Full protection detail

Protective agents, a security driver, and advance work, planned around a specific threat, venue, or event.

Essential when the risk calls for it, but long minimums and significant cost make it impractical for routine travel, and the vehicle is often a rental driven by an agent rather than a professional driver.

What we saw on protection details

Where the usual options fall short

We saw ordinary drivers billed to clients as security drivers, agents flown in from other cities who got lost between the airport and the residence, and capable agents who were not professional drivers. We saw rental cars break down, get flat tires, and arrive unfit to carry a principal. P1 was built to answer each of these failures.

The P1 approach

A protective driver and a certified vehicle, every time

A verified security professional who drives with a chauffeur's restraint and lives in the market, a certified vehicle checked before every trip, a Movement Brief delivered in advance, real-time tracking for your team, and an operations center that resolves problems before they reach you.

The P1 guarantee

What P1 guarantees on every trip

Arrivals, departures, and the drive between them are the most exposed parts of a principal’s day. Yet the vehicle is often left to whoever is available: a chauffeur with no protective training, an agent who does not know the city, or a rental car of unknown condition. P1 removes that uncertainty from every trip.

Being an excellent protection agent does not make someone a professional driver, and a professional chauffeur is not a protection agent. Every P1 driver is both.
Andrew Siegel, Founder and CEO of P1
Andrew Siegel
Founder and CEO, P1
  1. A verified security professional at the wheel

    Never an ordinary driver presented as one. Credentials are verified and renewed every year, and the Movement Brief names your driver and lists their credentials before the trip.

  2. A certified vehicle, checked before every trip

    Never a car of unknown history. Our providers use their own vehicles, never rentals, and before each trip the driver confirms the vehicle’s condition, cleanliness, fuel, tires, and medical equipment.

  3. Protective training with a chauffeur's touch

    A recognized security driving course, a supervised check ride every year, and the smooth, unhurried driving a principal expects, so they arrive safely and comfortably.

  4. A driver who knows the city

    In every P1 market, drivers live locally, and their knowledge of the airports, entrances, residences, and alternate routes is verified.

  5. Oversight around the clock

    The operations center follows every trip from pickup to arrival and acts on delays, vehicle issues, and changes as they happen.

Discretion

A low profile by design

From a protection standpoint, the safest arrival is the one nobody notices. A branded vehicle, a driver in a chauffeur’s suit and cap, or a name board at the curb tells everyone nearby that someone important has arrived. P1 is designed to avoid that attention, from the vehicles we certify to the way our drivers dress and stage.

Vehicles without markings

Late-model luxury SUVs with no livery, decals, or signage of any kind. Your team identifies the vehicle and its plate from the Movement Brief, so nothing at the curb needs to announce it.

Attire that fits the setting

Drivers wear business attire, typically slacks, a collared shirt, and a light vest, rather than a chauffeur's suit and cap, so they fit naturally into the principal's surroundings.

Quiet arrivals and departures

Staging locations are planned in advance, there are no name boards at the curb or the FBO, and a tracking link shows the principal's name only if you allow it.

Standard equipment

Equipped and connected the same way in every vehicle

Nothing on the outside of a P1 vehicle draws attention, but every one carries the same medical equipment, connectivity, and Principal Kit in the same place, and reports its position live to the people you authorize.

A black medical bag with a red cross, two tourniquet pouches marked TQ, and an AED mounted on the back of the third-row seats in the cargo area
Behind the third row

Trauma kit and AED

A black trauma bag with tourniquets, hemostatic gauze, pressure dressings, and chest seals, and a compact AED that tests itself every day, both mounted on the back of the third row and reached from the liftgate.

A passenger on a video call from a laptop in the rear seat of an SUV
Private network

Secure Wi-Fi

A dedicated, private network for the principal, separate from the vehicle's built-in hotspot, carried over multi-carrier cellular or Starlink depending on the market, so calls and work continue between appointments.

An open leather case on the rear armrest holding charging cables, a power bank, earbuds, reading glasses, a notebook, a pen, mints, and a lint roller
Stocked to preferences

Principal Kit

Stocked with common personal convenience items and accessories for a day of meetings, from phone chargers and a power bank to reading glasses, a pen, mints, and a lint roller, adjusted to the principal's preferences.

Live GPS

Live tracking on our platform

Assistants, pilots, and family you authorize follow the vehicle live on P1's own software, with an update at each milestone. Each sees only their part: a flight crew sees where the vehicle is staged, not the destination.

The driver confirms each item, with photographs, at the readiness check before every trip.

  • Trauma kit
  • AED
  • Secure Wi-Fi
  • Principal Kit
  • Tracking device

Photographs are illustrations of the standard equipment; the tracking view is an illustrative preview with fictional details.

Technology

Real-time visibility into every trip

P1 runs on its own operations platform, built specifically for protective transportation. The demonstration below follows one trip from the advance brief to the final receipt: on the left, the view our operations center works from; on the right, the updates an executive assistant receives automatically.

GC-261006-0417
Not tracking
Briefed
Movement Brief delivered to three recipients
Roaring ForkWoody CreekAspenDriver baseASE · FBOPickup 14:20Red MountainRemaining4.1 mi
Pickup
14:20 · ASE
Principal
J. Smith · 1 pax
Driver
Michael R.
Est. arrival
On schedule
  1. Briefed
  2. Acknowledged
  3. Ready
  4. En route
  5. Staged
  6. Onboard
  7. Arrived
  8. Complete
10:08
Tuesday, October 6
13:30
  • P1Messages · P1Yesterday
    Movement Brief
    Tuesday, 14:20 pickup at ASE. Driver Michael R., gray GLS 63. The brief and tracking link are enclosed.
The assistant’s phone · standard profile

Simulated trip: about seventy minutes shown in thirty seconds · fictional names

Included

Included with every trip

Security-trained driver

A driver with a protective background and verified credentials, dressed to blend in; armed where lawful and appropriately licensed.

Certified luxury SUV

A late-model, unmarked vehicle with secure Wi-Fi and a standardized equipment layout.

Medical readiness

An AED and a professional trauma kit in every vehicle, and a driver trained to use them.

Local knowledge

Drivers based in the market who know its airports, hotels, residences, and alternate routes.

Movement Brief

The driver, vehicle, route, and contact details, delivered to your team before the trip.

Live tracking

Real-time location and milestone updates for the people you authorize.

Flight monitoring

Pickups adjust automatically to the aircraft's actual arrival time.

24/7 operations

An operations center that monitors every trip and responds immediately to any change.

How it works

From membership to arrival

  1. 01

    Become a member

    P1 Membership begins with a minimum $25,000 prepaid annual service commitment. The full amount is available toward eligible P1 services.

  2. 02

    Request a trip

    Your assistant, security team, or the principal can book a single trip or send a full itinerary for operations to plan.

  3. 03

    Receive the Movement Brief

    Before the trip, the people you designate receive the driver's credentials, the vehicle, the route, and the operations contact.

  4. 04

    Travel with live support

    Your team follows the trip in real time and is updated at each milestone; changes made along the way are priced and approved on the spot.

Passenger following the trip on a tablet in the back of an SUV
P1 Membership

One membership for the whole household

Principals, family, guests, and staff travel to the same standard under one account, with a security professional at the wheel of every trip and the operations center behind it.

Explore membership
account for principals, family, guests, and staff
1
account for principals, family, guests, and staff
operations center behind every trip
24/7
operations center behind every trip
written standard in every market
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written standard in every market
membership tiers or expiring hours
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membership tiers or expiring hours
Leadership

Led by experienced protection professionals

P1 is led by a retired Colorado State Trooper certified through the state’s Dignitary Protection Program. The company builds on its team’s experience as a leader in luxury transportation and executive protection in Aspen and across Colorado.

Our clients in Colorado have come to expect a security professional at the wheel and a vehicle they never have to think about. They deserve that in every city they travel to.
Andrew Siegel, Founder and CEO of P1
Andrew Siegel
Founder and CEO, P1

Major cities across the country

Colorado and the Mountain WestOur own team

Colorado · Utah · Wyoming · New Mexico

  • New York and New JerseyTEB
  • South FloridaOPF
  • Los AngelesVNY
  • Washington, DCIAD
  • ChicagoPWK
  • Las VegasLAS
  • DallasDAL
  • HoustonHOU
  • Scottsdale and PhoenixSDL
  • San Francisco Bay AreaSJC

Need coverage in another city? Let us know.

Plan your next trip with P1

Send us the itinerary and we will coordinate the security vehicle, family and staff vehicles, airport arrivals, and any advance work under one membership, with one operations team and one standard.